@import url('https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,400;0,9..144,500;0,9..144,600;1,9..144,500&family=Work+Sans:wght@400;500;600&display=swap');

:root{
  --paper:#FAF6F0;
  --paper-warm:#F0E6F1;
  --card:#FFFFFF;
  --ink:#2A1F30;
  --ink-soft:#6B5F73;
  --terracotta:#43165B;
  --terracotta-deep:#2E0F3F;
  --terracotta-tint:#EDE1F0;
  --mauve:#9560A4;
  --lime:#AFCA0B;
  --olive:#99A400;
  --line:#E3DCE0;
  --serif:'Fraunces', Georgia, serif;
  --sans:'Work Sans', Arial, sans-serif;
}
*{box-sizing:border-box; margin:0; padding:0;}
html{scroll-behavior:smooth;}
body{
  background:var(--paper);
  color:var(--ink);
  font-family:var(--sans);
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}
a{color:inherit; text-decoration:none;}
img{max-width:100%; display:block;}
.wrap{max-width:1080px; margin:0 auto; padding:0 32px;}
@media (max-width:640px){ .wrap{padding:0 20px;} }

/* ===== NAV ===== */
header.site{
  position:sticky; top:0; z-index:50;
  background:rgba(250,246,240,0.94);
  backdrop-filter:blur(6px);
  border-bottom:1px solid var(--line);
}
.nav{
  display:flex; align-items:center; justify-content:space-between;
  height:68px;
}
.brand{
  display:inline-flex; align-items:center; gap:10px;
  font-family:var(--serif); font-style:italic; font-weight:500; font-size:1.25rem;
  color:var(--ink);
}
.brand img{ height:34px; width:auto; }
.nav-links{
  display:flex; align-items:center; gap:32px;
  font-size:0.95rem;
}
.nav-links a{ position:relative; padding:4px 0; color:var(--ink-soft); }
.nav-links a:hover{ color:var(--ink); }
.nav-links a.active{ color:var(--ink); }
.nav-links a.active::after{
  content:""; position:absolute; left:0; right:0; bottom:-4px; height:2px;
  background:var(--terracotta);
}
.nav-cta{
  display:inline-flex; align-items:center;
  background:var(--terracotta); color:#fff;
  font-family:var(--sans); font-weight:500; font-size:0.9rem;
  padding:11px 22px; border-radius:999px; text-decoration:none;
  transition:background 0.15s ease;
}
.nav-cta:hover{background:var(--terracotta-deep);}
.portal-link{
  display:inline-flex; align-items:center;
  border:1px solid var(--terracotta); color:var(--terracotta);
  font-family:var(--sans); font-weight:500; font-size:0.88rem;
  padding:10px 20px; border-radius:999px; text-decoration:none;
  margin-right:14px; transition:background 0.15s ease, color 0.15s ease;
}
.portal-link:hover{ background:var(--terracotta); color:#fff; }
@media (max-width:520px){ .portal-link{ padding:9px 14px; font-size:0.82rem; margin-right:8px; } }

.nav-toggle{display:none;}
@media (max-width:820px){
  .nav-links{display:none;}
  .nav-toggle{display:block; font-size:1.4rem; background:none; border:none; color:var(--ink); cursor:pointer;}
}

/* ===== HERO ===== */
.hero{
  padding:56px 0 44px;
  background:
    radial-gradient(circle at 15% 0%, rgba(149,96,164,0.16), transparent 55%),
    radial-gradient(circle at 100% 30%, rgba(175,202,11,0.14), transparent 50%),
    var(--paper);
}
.hero-inner{ max-width:680px; margin:0 auto; text-align:center; }
.hero p.kicker{
  font-family:var(--sans); font-size:0.92rem; color:var(--olive);
  margin-bottom:12px;
}
h1{
  font-family:var(--serif); font-style:italic; font-weight:500;
  font-size:clamp(2.1rem, 4.6vw, 3.1rem);
  line-height:1.15;
  color:var(--ink);
}
.hero p.lede{
  margin-top:16px; font-size:1.08rem; color:var(--ink-soft); max-width:48ch;
  margin-left:auto; margin-right:auto;
}
.hero-actions{ margin-top:24px; display:flex; gap:18px; flex-wrap:wrap; align-items:center; justify-content:center; }
.btn-primary{
  display:inline-flex; align-items:center;
  background:var(--terracotta); color:#fff;
  font-family:var(--sans); font-weight:500; font-size:0.98rem;
  padding:15px 28px; border-radius:999px; text-decoration:none;
}
.btn-primary:hover{background:var(--terracotta-deep);}
.btn-secondary{
  display:inline-flex; align-items:center;
  color:var(--ink); font-weight:500; font-size:0.98rem;
  border-bottom:1px solid var(--ink);
  padding:4px 0;
}

/* decorative blob */
.blob{
  position:absolute; border-radius:58% 42% 63% 37% / 41% 55% 45% 59%;
  background:var(--terracotta-tint);
  z-index:-1;
}

/* ===== SECTIONS ===== */
.section{ padding:52px 0; }
.section-warm{ background:var(--paper-warm); }
.section-head{ max-width:56ch; margin:0 auto 32px; text-align:center; }
.section-head h2{
  font-family:var(--serif); font-weight:500; font-style:italic;
  font-size:clamp(1.6rem, 2.8vw, 2.15rem);
}
.section-head p{ margin-top:10px; color:var(--ink-soft); font-size:1.02rem; }

/* service list — editorial rows, not cards */
.service-row{
  display:grid; grid-template-columns:0.9fr 1.4fr; gap:40px;
  padding:30px 0; border-top:1px solid var(--line);
  align-items:center;
}
.service-row:last-child{ border-bottom:1px solid var(--line); }
@media (max-width:760px){ .service-row{grid-template-columns:1fr; gap:16px;} }
.service-row > div:first-child{ position:relative; }
.service-row h3{
  font-family:var(--serif); font-style:italic; font-weight:500; font-size:1.5rem;
}
.service-row .num{
  position:absolute; bottom:100%; left:0; margin-bottom:6px;
  font-family:var(--serif); color:var(--olive); font-size:1rem; display:block; white-space:nowrap;
}
.service-row p{ color:var(--ink-soft); font-size:1.02rem; margin-bottom:12px; }
.service-row ul{ list-style:none; }
.service-row li{
  padding:6px 0 6px 20px; position:relative; color:var(--ink); font-size:0.98rem;
}
.service-row li::before{
  content:""; position:absolute; left:0; top:15px; width:6px; height:6px;
  border-radius:50%; background:var(--terracotta);
}

/* comparison table */
.compare{ border-top:1px solid var(--line); }
.compare-row{
  display:grid; grid-template-columns:1.1fr 1fr 1fr;
  border-bottom:1px solid var(--line);
  align-items:center;
}
.compare-row.head .compare-cell{
  font-family:var(--serif); font-style:italic; font-size:1.1rem; padding-bottom:18px;
}
.compare-row.head .compare-cell.mmg{ color:#fff; background:var(--terracotta); border-radius:8px 8px 0 0; }
.compare-cell{
  padding:20px 16px 20px 0; font-size:0.98rem; color:var(--ink-soft);
}
.compare-cell.label{ color:var(--ink); font-weight:500; padding-left:0; }
.compare-cell.mmg{
  color:var(--ink); font-weight:600; background:#E1C9E6;
  padding:20px 16px; border-left:4px solid var(--terracotta);
}
.compare-row:last-child .compare-cell.mmg{ border-radius:0 0 8px 8px; }
@media (max-width:700px){
  .compare-row{ grid-template-columns:1fr; }
  .compare-cell{ padding:8px 0; }
  .compare-cell.label{ padding-top:16px; font-weight:600; }
  .compare-cell.mmg{ padding:12px 16px; margin:4px 0; }
}

/* pricing */
.plan-toggle{
  display:inline-flex; gap:4px; padding:4px; background:var(--paper-warm);
  border-radius:999px; margin:0 auto 40px; justify-content:center;
}
.plan-toggle button{
  font-family:var(--sans); font-weight:500; font-size:0.92rem;
  padding:10px 22px; border-radius:999px; border:none; cursor:pointer;
  background:transparent; color:var(--ink-soft);
}
.plan-toggle button.active{ background:var(--terracotta); color:#fff; }
.plan-toggle-wrap{ text-align:center; }
.plans-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:24px; }
.plans-grid[data-count="2"]{ grid-template-columns:repeat(2,1fr); max-width:640px; margin:0 auto; }
@media (max-width:760px){ .plans-grid{ grid-template-columns:1fr; } }
.plan-card{
  background:var(--card); border:1px solid var(--line); border-radius:16px;
  padding:28px 24px; display:flex; flex-direction:column;
}
.plan-card.featured{ border-color:var(--terracotta); border-width:2px; }
.plan-card .plan-name{ display:block; margin-top:2px; font-size:0.88rem; color:var(--ink-soft); font-weight:400; }
.plan-card h3{ font-family:var(--serif); font-style:italic; font-weight:500; font-size:1.3rem; }
.plan-card .plan-price{ margin-top:14px; font-family:var(--serif); font-size:2.1rem; color:var(--terracotta); }
.plan-card .plan-price small{ font-family:var(--sans); font-size:0.85rem; color:var(--ink-soft); font-weight:400; }
.plan-card ul{ list-style:none; margin-top:20px; flex-grow:1; }
.plan-card li{ padding:7px 0; font-size:0.92rem; color:var(--ink-soft); border-top:1px solid var(--line); }
.plan-card li:first-child{ border-top:none; }
.plan-card li strong{ color:var(--ink); font-weight:500; }
.plan-card .btn-primary{ margin-top:20px; justify-content:center; width:100%; }
.plan-note{ text-align:center; font-size:0.8rem; color:var(--ink-soft); margin-top:24px; }

/* stats band */
.stats{
  display:grid; grid-template-columns:repeat(3,1fr); gap:32px;
  padding:36px 0; border-top:1px solid var(--line); border-bottom:1px solid var(--line);
}
@media (max-width:700px){ .stats{grid-template-columns:1fr;} }
.stat{ text-align:center; }
.stat .n{ font-family:var(--serif); font-style:italic; font-size:2.4rem; color:var(--mauve); }
.stat .l{ margin:6px auto 0; color:var(--ink-soft); font-size:0.95rem; max-width:24ch; }

/* pull quotes / testimonials */
.quotes{ display:grid; grid-template-columns:repeat(3,1fr); gap:40px; }
@media (max-width:780px){ .quotes{grid-template-columns:1fr;} }
.quote{ border-left:2px solid var(--mauve); padding-left:20px; display:flex; flex-direction:column; height:100%; }
.quote p.q{
  font-family:var(--serif); font-style:italic; font-size:1.18rem; line-height:1.45; color:var(--ink);
}
.quote p.who{ margin-top:auto; padding-top:16px; font-size:0.88rem; color:var(--ink-soft); }

.quotes-more{ text-align:center; margin-top:32px; }
.quotes-more a{
  font-size:0.95rem; color:var(--terracotta-deep);
  border-bottom:1px solid var(--terracotta); padding-bottom:2px;
}

/* CTA band */
.cta-band{
  background:linear-gradient(135deg, var(--terracotta-deep), var(--terracotta));
  color:var(--paper);
  padding:48px 0; text-align:center;
}
.cta-band h2{ font-family:var(--serif); font-style:italic; font-weight:500; font-size:clamp(1.6rem,3vw,2.2rem); max-width:20ch; margin:0 auto; }
.cta-band p{ margin:12px auto 0; color:#EBD9E9; max-width:48ch; }
.cta-band .hero-actions{ margin-top:24px; }
.cta-band .btn-secondary{ color:var(--paper); border-bottom-color:var(--paper); }

.dot-list{ list-style:none; max-width:520px; margin:0 auto; }
.dot-list li{
  padding:6px 0 6px 20px; position:relative; color:var(--ink); font-size:0.98rem;
}
.dot-list li::before{
  content:""; position:absolute; left:0; top:15px; width:6px; height:6px;
  border-radius:50%; background:var(--terracotta);
}
.value-tags{ display:flex; flex-wrap:wrap; justify-content:center; gap:12px 28px; margin-top:8px; }
.value-tags span{
  font-family:var(--serif); font-style:italic; font-size:1.15rem; color:var(--ink);
}
.tech-row{ display:flex; flex-wrap:wrap; justify-content:center; gap:12px 32px; margin-top:8px; color:var(--ink-soft); font-size:0.98rem; }

/* about page specifics */
.about-lead{ font-family:var(--serif); font-style:italic; font-size:1.4rem; line-height:1.5; color:var(--ink); max-width:60ch; }
.values{ display:grid; grid-template-columns:repeat(2,1fr); gap:36px 48px; margin-top:12px; }
@media (max-width:700px){ .values{grid-template-columns:1fr;} }
.value h3{ font-family:var(--serif); font-style:italic; font-weight:500; font-size:1.2rem; margin-bottom:8px; }
.value p{ color:var(--ink-soft); font-size:0.98rem; }

/* form */
.contact-grid{ display:grid; grid-template-columns:1fr 1fr; gap:56px; align-items:start; }
@media (max-width:860px){ .contact-grid{grid-template-columns:1fr; gap:36px;} }
.contact-grid h2{ font-family:var(--serif); font-style:italic; font-weight:500; font-size:clamp(1.7rem,3vw,2.2rem); }
.contact-grid > div:first-child p{ margin-top:14px; color:var(--ink-soft); max-width:40ch; }
.whatsapp-line{ margin-top:26px; font-size:0.95rem; line-height:2.2; }
.whatsapp-line a{ border-bottom:1px solid var(--terracotta); color:var(--terracotta-deep); padding-bottom:2px; }

form{ background:var(--card); border:1px solid var(--line); padding:34px; border-radius:16px; }
.field{ margin-bottom:18px; }
.field label{ display:block; font-size:0.85rem; color:var(--ink-soft); margin-bottom:6px; }
.field input, .field select, .field textarea{
  width:100%; padding:12px 14px; font-family:var(--sans); font-size:0.95rem;
  border:1px solid var(--line); background:var(--paper); color:var(--ink);
  border-radius:8px;
}
.field input:focus, .field select:focus, .field textarea:focus{
  outline:2px solid var(--terracotta); outline-offset:1px;
}
.submit-btn{
  width:100%; background:var(--terracotta); color:#fff;
  font-weight:500; font-size:0.98rem; padding:14px; border:none; border-radius:999px;
  cursor:pointer; margin-top:4px;
}
.submit-btn:hover{ background:var(--terracotta-deep); }
.form-note{ font-size:0.78rem; color:var(--ink-soft); margin-top:12px; }
#form-success{ display:none; padding:34px; border:1px solid var(--line); background:var(--card); border-radius:16px; }
#form-success h3{ font-family:var(--serif); font-style:italic; font-size:1.25rem; margin-bottom:8px; }
#form-success p{ color:var(--ink-soft); font-size:0.94rem; }

/* address block on contato page */
.info-block{ margin-top:36px; border-top:1px solid var(--line); padding-top:24px; }
.info-block .row{ display:flex; justify-content:space-between; padding:10px 0; font-size:0.95rem; border-bottom:1px solid var(--line); }
.info-block .row span:first-child{ color:var(--ink-soft); }

/* ===== FOOTER ===== */
footer{
  border-top:1px solid var(--line); padding:44px 0;
  font-size:0.88rem; color:var(--ink-soft);
}
footer .foot-grid{ display:flex; justify-content:space-between; flex-wrap:wrap; gap:20px; }
footer .brand{ font-size:1.15rem; }
footer .footer-tagline{ font-size:0.82rem; font-style:italic; color:var(--ink-soft); margin-top:4px; }
footer nav{ display:flex; gap:20px; flex-wrap:wrap; }
footer nav a:hover{ color:var(--ink); }

@media (prefers-reduced-motion: reduce){ html{scroll-behavior:auto;} }

/* ===== LANDING PAGE COMPACTA (só a página de campanha) ===== */
body.landing-tight .hero{ padding:32px 0 24px; }
body.landing-tight .hero-actions{ margin-top:18px; }
body.landing-tight h1{ font-size:clamp(1.9rem, 4vw, 2.7rem); }
body.landing-tight .hero p.lede{ margin-top:12px; }
body.landing-tight .section{ padding:32px 0; }
body.landing-tight .section-head{ margin-bottom:20px; }
body.landing-tight .section-head p{ margin-top:6px; }
body.landing-tight .plan-toggle-wrap{ margin-bottom:0; }
body.landing-tight .plan-toggle{ margin:0 auto 24px; }
body.landing-tight .plans-grid{ gap:16px; }
body.landing-tight .plan-card{ padding:20px 18px; }
body.landing-tight .plan-card .plan-price{ margin-top:8px; }
body.landing-tight .plan-card ul{ margin-top:12px; }
body.landing-tight .plan-card li{ padding:5px 0; font-size:0.88rem; }
body.landing-tight .plan-card .btn-primary{ margin-top:14px; padding:12px 20px; }
body.landing-tight .plan-note{ margin-top:16px; }
body.landing-tight .compare-cell{ padding:12px 16px 12px 0; }
body.landing-tight .compare-cell.mmg{ padding:12px 16px; }
body.landing-tight .compare-row.head .compare-cell{ padding-bottom:10px; }
body.landing-tight .quotes{ gap:24px; }
body.landing-tight .quote{ padding-left:16px; }
body.landing-tight .cta-band{ padding:32px 0; }
body.landing-tight footer{ padding:24px 0; }